Here’s the honest truth:
I didn’t set out to become someone who talks about digital systems, AI, or literacy.

 

I became this person because I’ve been the parent that’s confused about how to lead my kids through the digital world. I’ve been the executive trying to keep up and the founder who’s unsure where to put their time and money. Just like you, I’m trying to do my best inside systems no one ever stopped to explain.

 

By profession, I’m a digital marketer and strategist. I’ve spent years working inside the very systems that shape what we see, what gets amplified, and what gets ignored—algorithms, data, platforms, AI. I understand how they’re built, what they optimize for, and where they fall short.

 

And by life circumstance, I’m also a parent—trying to guide real kids through a digital world that moves faster than any rulebook we were given.

That combination changed how I see everything.

What I realized is...the problem isn’t technology. It’s that no one explains how it actually works.

 

So we default to rules. Or bans. Or hacks.
We tell people to “be careful online” without explaining what they’re actually navigating.
We hand over tools, platforms, and dashboards—and expect confidence to magically appear.

 

I believe most fear comes from guessing.
But understanding creates calm.

That belief is the backbone of everything I do.

I don’t teach tools.
I don’t chase trends.
I don’t yell about what’s “coming next.”

What I do is slow things down and explain what’s really happening—so people can make decisions from a grounded place instead of a reactive one.